Till 3/23, there are already about 50% ad accounts, which have set up product catalogs, are able to use the new ad format: Collection. Facebook also share the success stories of Adidas and Tommy Hilfiger on its official channel. The former brand gained a 5.3x return on ad spend, and the later on saw a Read more about Product Update | Introduction of new Facebook ad format : Collection[…]
It has been a while since Facebook rolled out Local Awareness Ads. In order to create more personalized ads experience, Facebook renewed Location Page, location management and Dynamic Local Ads in Nov, 2015. This year, Local Awareness Ads makes breakthrough in format of creatives, letting ads more eye-catching, turning online users into buyers, leading people Read more about Product Update｜Bring More Customers to Your Shops! – The Update News of Local Awareness Ads[…]
The summary of Facebook Ads Product Update in April. In order to improve ROI, Facebook Ads keeps updating its products this month. 1.Improved Ads Placement Optimization In purpose of helping advertisers find their most appropriate ads placement, Facebook offers a new parameter that can be set up in the column of URL Tag. By working Read more about Product Update｜Update of Facebook Ads Products in April 2016[…]
Facebook: Support API V2.5 Dashboard:Display ad spending information on Client Dashboard and User Dashboard by visualized data Ads Creation: Support Custom Conversion Ads Management: Add a new column, Delivery, to show the status of ad delivery Add Notification Send message to marketers when their ads are banned and pass the review after banned, and when the Read more about adHub 6.4.0 Production – Release Note[…]
The summary of Facebook Ads Product Update in March. In order to improve ROI, Facebook Ads keeps updating its products this month. We have collected the update news and written blog article for you to get more completed information of digital marketing tendency, the summary and links are put immediately below. 1.Updated Video Read more about Product Update｜Update of Facebook Ads Products in March[…]
Previously, when choosing to optimize Video Views as your ads Objective, Facebook Ads System would help to collect users who’ve watched your videos and record them as audience that enables you to retarget. Recently, Facebook rolled out two updated functions: first, besides ads of optimizing Video Views, video ads of different Objectives also can record Read more about Product Update｜Want to Retarget? Come and Get People People Who’ve Viewed Your Videos As Audience![…]
Facebook Ads –Update the Ads Creation Flow and Enhance the Audience Targeting Feature, including Standard and Performance Mode Update of the Ads Creation Flow The steps’ names of ads creation flow are changed. “Billing Event Type” and ” Optimization Goal,” which were in the step one, are moved to the same step of “Bid Price.” “Pacing Read more about adHub 6.3.0 Production – Release Note[…]
Facebook Ads Creation and Management Ads Creation Flow Enhancement Add “App Event Tracking” The information of ad scheduling is summarize at the last step of ads creation flow Report Enhancement Add new column “bid_info” Campaign Management Enhancement Show the potential reaches of booked R&F ads Show the message, updated successfully, by a bounce window Add new Read more about adHub 6.2.0 Production – Release Note[…]
A Brand New Creatives Combing Videos, Photos, Carousels, Texts – Canvas Ads You may have seen Canvas Ads on Facebook. It looks like a link ads or a video ad, but you can find one little dot with an arrow under the image. The “Call to Action” told you “Tap to Open,” and you told Read more about Product Update｜Facebook’s New Product: Canvas is released![…]
Target on People More Likely to Convert and Increase Ads ROI ! You can generate “Conversion Lookalike Audience” on adHub to target Audience with high potential to convert, so as to increase your ads ROI. Function logic, using timing and our practice will be respectively introduced as below. 1. What is “Conversion Lookalike Read more about adHub Features｜Conversion Lookalike Audience Brings You Quality and Quantity Audience![…]