Category: Data Analysis

Product Update｜Want to Retarget? Come and Get People People Who’ve Viewed Your Videos As Audience!

Posted on by Zoe Huang

Previously, when choosing to optimize Video Views as your ads Objective, Facebook Ads System would help to collect users who’ve watched your videos and record them as audience that enables you to retarget. Recently, Facebook rolled out two updated functions: first, besides ads of optimizing Video Views, video ads of different Objectives also can record Read more about Product Update｜Want to Retarget? Come and Get People People Who’ve Viewed Your Videos As Audience![…]

Data Analysis｜Why My Ads Are Under-delivery? – Diagnose by Bid Price and Budget

Posted on by Zoe Huang

Bid Price and Budget When diagnosing the under-delivery problem, we always check the settings of ads through four aspects: Bidding, Budget, Creatives, and Audience. After defining the problem, we adjust the settings and improve the impressions of ads. Prior to this article, we have introduced you how to diagnose the under-delivery problem through Creatives and Read more about Data Analysis｜Why My Ads Are Under-delivery? – Diagnose by Bid Price and Budget[…]

Advertising Strategies｜Best Practices of Pixel

Posted on by Zoe Huang

Find the balance between Quality and Quantity! Facebook Ads provides two kinds of pixels for businesses to tracking behaviors of users and optimize conversions to improve the performance of ads separately before. The good news is that Facebook now rolled out a unified pixel called Facebook Pixel which let business tracking conversions, optimizing conversions, and Read more about Advertising Strategies｜Best Practices of Pixel[…]

Advertising Strategies｜Best Practices of Instagram Ads and Management

Posted on by Zoe Huang

Introduction of Best Practices of Instagram Ads Instagram Ads, rolled out globally in this September, had already been delivered by lots of brands. There are 5 objectives allowed to be used now: Clicks to Website, Video Views, Mobile App Installs, Website Conversion, and Post Engagement. Furthermore, buying Reach and Frequency (R&F) for Instagram Ads is Read more about Advertising Strategies｜Best Practices of Instagram Ads and Management[…]

Advertising Strategies｜Strategies to Promote Dynamic Product Ads

Posted on by Zoe Huang

What is Dynamic Product Ads? What is Retargeting? adHub Teaches You How to Arouse Customers to Take Actions! Most of the Dynamic Product Ads come from this kind of story: Aaron wanted to buy a new case for iPhone6s, so he tried to find one on HUB Online Shop. After some hesitation, he decided to Read more about Advertising Strategies｜Strategies to Promote Dynamic Product Ads[…]

Product Update｜ Instagram Ads Update

Posted on by Zoe Huang

Instagram Ads Support More Campaign Objectives Now! Instagram Ads, rolled out globally in this September, had already been delivered by lots of brands. There are 5 objectives (have become 7 recently) allowed to be used now: Clicks to Website, Video Views, Mobile App Installs, Website Conversion, and Post Engagement. Furthermore, buying Reach and Frequency (R&F) Read more about Product Update｜ Instagram Ads Update[…]

Advertising Strategies｜Best Practices of Carousel Format

Posted on by Zoe Huang

Creatives Impact on Ads’ Performance! According to the research of Facebook, carousel ads have 20-30% lower CPC than non-carousel ads. In the article we posted before, we explained our finding of the difference between carousel ads and non-carousel ads. In that case, we found that carousel ads got 77% higher CTR and 55% lower CPC Read more about Advertising Strategies｜Best Practices of Carousel Format[…]

adHub Showcase｜Carousel Format Ads Performance Introduction and a Case Study

Posted on by Zoe Huang

*This is a schematic diagram. More Complete Content X More Fantastic Visual Experience Carousel Format has been providing since last year. It lets marketers put more than one creatives and links into a single ad. With this feature, marketers can use carousel format to tell stories. Also, Facebook Ads provide us a function to optimize Read more about adHub Showcase｜Carousel Format Ads Performance Introduction and a Case Study[…]

Data Analysis｜Why My Ads Are Under-delivery? – Diagnose by Creative and Audience

Posted on by Zoe Huang

Diagnose it by Creatives and Audiences! When we diagnose the reasons of low impressions of ads, we usually check the setting of ads by these four dimensions: Bidding, Budget, Creatives, and Audiences. Today, we are going to focus on Creatives and Audiences. Creatives Are Related to Your Relevance Score The quality of creatives influences on Read more about Data Analysis｜Why My Ads Are Under-delivery? – Diagnose by Creative and Audience[…]

Data Analysis｜Understand CPA of Facebook Ads API v2.4

Posted on by Zoe Huang

With the rollout of Facebook Ads API v2.4, the advertising strategies and methods of analysis we used before cannot be used again. Therefore, marketers have to reflect on themselves and understand the logic of the API v2.4, so that they can create effective Facebook Ads. Our blog had introduced the CPC bidding in the new Read more about Data Analysis｜Understand CPA of Facebook Ads API v2.4[…]