Category: Facebook Ads Introduction

Product Update｜Bring More Customers to Your Shops! – The Update News of Local Awareness Ads

Posted on by Zoe Huang

It has been a while since Facebook rolled out Local Awareness Ads. In order to create more personalized ads experience, Facebook renewed Location Page, location management and Dynamic Local Ads in Nov, 2015. This year, Local Awareness Ads makes breakthrough in format of creatives, letting ads more eye-catching, turning online users into buyers, leading people Read more about Product Update｜Bring More Customers to Your Shops! – The Update News of Local Awareness Ads[…]

Product Update｜Facebook’s New Product: Canvas is released!

Posted on by Zoe Huang

A Brand New Creatives Combing Videos, Photos, Carousels, Texts – Canvas Ads You may have seen Canvas Ads on Facebook. It looks like a link ads or a video ad, but you can find one little dot with an arrow under the image. The “Call to Action” told you “Tap to Open,” and you told Read more about Product Update｜Facebook’s New Product: Canvas is released![…]

Data Analysis｜Why My Ads Are Under-delivery? – Diagnose by Bid Price and Budget

Posted on by Zoe Huang

Bid Price and Budget When diagnosing the under-delivery problem, we always check the settings of ads through four aspects: Bidding, Budget, Creatives, and Audience. After defining the problem, we adjust the settings and improve the impressions of ads. Prior to this article, we have introduced you how to diagnose the under-delivery problem through Creatives and Read more about Data Analysis｜Why My Ads Are Under-delivery? – Diagnose by Bid Price and Budget[…]

Product Update｜Brand Awareness Ads is Rolled Out!

Posted on by Zoe Huang

New Objective helps You Improve Brand Awareness! Prior to this, you may have known ‘Local Awareness Ads,’ but how about ‘Brand Awareness Ads’? Facebook rolled out a new objective, Brand Awareness, for marketers to conduct branding. This objective lets you enhance the ads recall of audience by strengthening reaches, frequencies, and targeting those who tend Read more about Product Update｜Brand Awareness Ads is Rolled Out![…]

Advertising Strategies｜Best Practices of Pixel

Posted on by Zoe Huang

Find the balance between Quality and Quantity! Facebook Ads provides two kinds of pixels for businesses to tracking behaviors of users and optimize conversions to improve the performance of ads separately before. The good news is that Facebook now rolled out a unified pixel called Facebook Pixel which let business tracking conversions, optimizing conversions, and Read more about Advertising Strategies｜Best Practices of Pixel[…]

Advertising Strategies｜Best Practices of Instagram Ads and Management

Posted on by Zoe Huang

Introduction of Best Practices of Instagram Ads Instagram Ads, rolled out globally in this September, had already been delivered by lots of brands. There are 5 objectives allowed to be used now: Clicks to Website, Video Views, Mobile App Installs, Website Conversion, and Post Engagement. Furthermore, buying Reach and Frequency (R&F) for Instagram Ads is Read more about Advertising Strategies｜Best Practices of Instagram Ads and Management[…]

Advertising Strategies｜Strategies to Promote Dynamic Product Ads

Posted on by Zoe Huang

What is Dynamic Product Ads? What is Retargeting? adHub Teaches You How to Arouse Customers to Take Actions! Most of the Dynamic Product Ads come from this kind of story: Aaron wanted to buy a new case for iPhone6s, so he tried to find one on HUB Online Shop. After some hesitation, he decided to Read more about Advertising Strategies｜Strategies to Promote Dynamic Product Ads[…]

Advertising Strategies｜Best Practices of Carousel Format

Posted on by Zoe Huang

Creatives Impact on Ads’ Performance! According to the research of Facebook, carousel ads have 20-30% lower CPC than non-carousel ads. In the article we posted before, we explained our finding of the difference between carousel ads and non-carousel ads. In that case, we found that carousel ads got 77% higher CTR and 55% lower CPC Read more about Advertising Strategies｜Best Practices of Carousel Format[…]

adHub Showcase｜Carousel Format Ads Performance Introduction and a Case Study

Posted on by Zoe Huang

*This is a schematic diagram. More Complete Content X More Fantastic Visual Experience Carousel Format has been providing since last year. It lets marketers put more than one creatives and links into a single ad. With this feature, marketers can use carousel format to tell stories. Also, Facebook Ads provide us a function to optimize Read more about adHub Showcase｜Carousel Format Ads Performance Introduction and a Case Study[…]

Product Update｜Introduction of Facebook Pixel  

Posted on by Zoe Huang

One Plus One Equals More Than Two! What is Facebook Pixel? Before the Facebook Pixel was rolled out, Facebook Ads provides two kinds of pixel for businesses. They are Website Conversion Pixel and Custom Audience Pixel. The Website Conversion Pixel tracks the actions of users when they left Facebook and browse certain websites, and business Read more about Product Update｜Introduction of Facebook Pixel  […]