Product Update|Table of Facebook Campaign Objective, Billing Event Type, and Optimization Goal 

Objective Billing Event Type Optimization Goal (Default) Canvas App Installs CPM Installs, Impressions, Post Engagement CPA Installs, Post Engagement Canvas App Engagement CPM APP Engagement, Installs, Impressions, Post Engagement, Reach CPA Installs, Post Engagement Event Responses CPM Event Response, Impressions, Post Engagement, Reach Local Awareness CPM Reach Mobile App Installs CPM Installs, Link Clicks, Impressions, Reach CPA Installs Read more about Product Update|Table of Facebook Campaign Objective, Billing Event Type, and Optimization Goal […]