Product Update | Introduction of new Facebook ad format : Collection

Till 3/23, there are already about 50% ad accounts, which have set up product catalogs, are able to use the new ad format: Collection. Facebook also share the success stories of Adidas and Tommy Hilfiger on its official channel. The former brand gained a 5.3x return on ad spend, and the later on saw a Read more about Product Update | Introduction of new Facebook ad format : Collection[…]

Product Update|Bring More Customers to Your Shops! – The Update News of Local Awareness Ads

It has been a while since Facebook rolled out Local Awareness Ads. In order to create more personalized ads experience, Facebook renewed Location Page, location management and Dynamic Local Ads in Nov, 2015. This year, Local Awareness Ads makes breakthrough in format of creatives, letting ads more eye-catching, turning online users into buyers, leading people Read more about Product Update|Bring More Customers to Your Shops! – The Update News of Local Awareness Ads[…]

Product Update|Update of Facebook Ads Products in April 2016

The summary of Facebook Ads Product Update in April. In order to improve ROI, Facebook Ads keeps updating its products this month. 1.Improved Ads Placement Optimization In purpose of helping advertisers find their most appropriate ads placement, Facebook offers a new parameter that can be set up in the column of URL Tag. By working Read more about Product Update|Update of Facebook Ads Products in April 2016[…]

Product Update|Update of Facebook Ads Products in March

The summary of Facebook Ads Product Update in March. In order to improve ROI, Facebook Ads keeps updating its products this month. We have collected the update news and written blog article for you to get more completed information of digital marketing tendency, the summary and links are put immediately below.     1.Updated Video Read more about Product Update|Update of Facebook Ads Products in March[…]

Product Update|Want to Retarget? Come and Get People People Who’ve Viewed Your Videos As Audience!

Previously, when choosing to optimize Video Views as your ads Objective, Facebook Ads System would help to collect users who’ve watched your videos and record them as audience that enables you to retarget. Recently, Facebook rolled out two updated functions: first, besides ads of optimizing Video Views, video ads of different Objectives also can record Read more about Product Update|Want to Retarget? Come and Get People People Who’ve Viewed Your Videos As Audience![…]

Product Update|Facebook’s New Product: Canvas is released!

A Brand New Creatives Combing Videos, Photos, Carousels, Texts – Canvas Ads You may have seen Canvas Ads on Facebook. It looks like a link ads or a video ad, but you can find one little dot with an arrow under the image. The “Call to Action” told you “Tap to Open,” and you told Read more about Product Update|Facebook’s New Product: Canvas is released![…]

Product Update|Update of Facebook Ads Products in December

The summary of Facebook Ads Product Update in December. In order to improve ROI, Facebook Ads keeps updating its products this month. We have collected the update news and written blog article for you to get more completed information of digital marketing tendency, the summary and links are put immediately below. Brand Awareness Ads was Read more about Product Update|Update of Facebook Ads Products in December[…]

Product Update|Brand Awareness Ads is Rolled Out!

New Objective helps You Improve Brand Awareness! Prior to this, you may have known ‘Local Awareness Ads,’ but how about ‘Brand Awareness Ads’? Facebook rolled out a new objective, Brand Awareness, for marketers to conduct branding. This objective lets you enhance the ads recall of audience by strengthening reaches, frequencies, and targeting those who tend Read more about Product Update|Brand Awareness Ads is Rolled Out![…]

Advertising Strategies|Best Practices of Pixel

Find the balance between Quality and Quantity! Facebook Ads provides two kinds of pixels for businesses to tracking behaviors of users and optimize conversions to improve the performance of ads separately before. The good news is that Facebook now rolled out a unified pixel called Facebook Pixel which let business tracking conversions, optimizing conversions, and Read more about Advertising Strategies|Best Practices of Pixel[…]

Advertising Strategies|Best Practices of Instagram Ads and Management

Introduction of Best Practices of Instagram Ads Instagram Ads, rolled out globally in this September, had already been delivered by lots of brands. There are 5 objectives allowed to be used now: Clicks to Website, Video Views, Mobile App Installs, Website Conversion, and Post Engagement. Furthermore, buying Reach and Frequency (R&F) for Instagram Ads is Read more about Advertising Strategies|Best Practices of Instagram Ads and Management[…]