Advertising Strategies|Best Practices of Instagram Ads and Management

Introduction of Best Practices of Instagram Ads Instagram Ads, rolled out globally in this September, had already been delivered by lots of brands. There are 5 objectives allowed to be used now: Clicks to Website, Video Views, Mobile App Installs, Website Conversion, and Post Engagement. Furthermore, buying Reach and Frequency (R&F) for Instagram Ads is Read more about Advertising Strategies|Best Practices of Instagram Ads and Management[…]

Advertising Strategies|Strategies to Promote Dynamic Product Ads

What is Dynamic Product Ads? What is Retargeting? adHub Teaches You How to Arouse Customers to Take Actions! Most of the Dynamic Product Ads come from this kind of story: Aaron wanted to buy a new case for iPhone6s, so he tried to find one on HUB Online Shop. After some hesitation, he decided to Read more about Advertising Strategies|Strategies to Promote Dynamic Product Ads[…]

Product Update|Local Awareness Ads Update

Solution for Promoting Business in Local Markets Local Awareness Ads was rolled out for providing a solution for marketing in local markets. In November, a new feature was announced: set location pages to localize your ads! Through setting up and managing the information such as address and phone number in location pages, Local Awareness Ads Read more about Product Update|Local Awareness Ads Update[…]

Product Update| Instagram Ads Update

Instagram Ads Support More Campaign Objectives Now! Instagram Ads, rolled out globally in this September, had already been delivered by lots of brands. There are 5 objectives (have become 7 recently) allowed to be used now: Clicks to Website, Video Views, Mobile App Installs, Website Conversion, and Post Engagement. Furthermore, buying Reach and Frequency (R&F) Read more about Product Update| Instagram Ads Update[…]

Advertising Strategies|Best Practices of Carousel Format

Creatives Impact on Ads’ Performance! According to the research of Facebook, carousel ads have 20-30% lower CPC than non-carousel ads. In the article we posted before, we explained our finding of the difference between carousel ads and non-carousel ads. In that case, we found that carousel ads got 77% higher CTR and 55% lower CPC Read more about Advertising Strategies|Best Practices of Carousel Format[…]

adHub Showcase|Carousel Format Ads Performance Introduction and a Case Study

*This is a schematic diagram. More Complete Content X More Fantastic Visual Experience Carousel Format has been providing since last year. It lets marketers put more than one creatives and links into a single ad. With this feature, marketers can use carousel format to tell stories. Also, Facebook Ads provide us a function to optimize Read more about adHub Showcase|Carousel Format Ads Performance Introduction and a Case Study[…]

Data Analysis|Why My Ads Are Under-delivery? – Diagnose by Creative and Audience

Diagnose it by Creatives and Audiences! When we diagnose the reasons of low impressions of ads, we usually check the setting of ads by these four dimensions: Bidding, Budget, Creatives, and Audiences. Today, we are going to focus on Creatives and Audiences. Creatives Are Related to Your Relevance Score The quality of creatives influences on Read more about Data Analysis|Why My Ads Are Under-delivery? – Diagnose by Creative and Audience[…]

Product Update|Introduction of Facebook Pixel  

One Plus One Equals More Than Two! What is Facebook Pixel? Before the Facebook Pixel was rolled out, Facebook Ads provides two kinds of pixel for businesses. They are Website Conversion Pixel and Custom Audience Pixel. The Website Conversion Pixel tracks the actions of users when they left Facebook and browse certain websites, and business Read more about Product Update|Introduction of Facebook Pixel  […]

Product Update|Facebook Lead Ads

Collect Customers Information Becomes Easier than Before! People nowadays use mobile phones to play SNS or surf on the internet any moment rather than turn on their laptops or even desktops. Although the portability of mobile devises let brands can reach their potential customer any time anywhere, it is difficult for users to fill any Read more about Product Update|Facebook Lead Ads[…]

Data Analysis|Understand CPA of Facebook Ads API v2.4

With the rollout of Facebook Ads API v2.4, the advertising strategies and methods of analysis we used before cannot be used again. Therefore, marketers have to reflect on themselves and understand the logic of the API v2.4, so that they can create effective Facebook Ads. Our blog had introduced the CPC bidding in the new Read more about Data Analysis|Understand CPA of Facebook Ads API v2.4[…]