adHub 6.3.0 Production – Release Note

Facebook Ads –Update the Ads Creation Flow and Enhance the Audience Targeting Feature, including Standard and Performance Mode Update of the Ads Creation Flow The steps’ names of ads creation flow are changed. “Billing Event Type” and ” Optimization Goal,” which were in the step one, are moved to the same step of “Bid Price.” “Pacing Read more about adHub 6.3.0 Production – Release Note[…]

Advertising Strategies|Best Practices of Pixel

Find the balance between Quality and Quantity! Facebook Ads provides two kinds of pixels for businesses to tracking behaviors of users and optimize conversions to improve the performance of ads separately before. The good news is that Facebook now rolled out a unified pixel called Facebook Pixel which let business tracking conversions, optimizing conversions, and Read more about Advertising Strategies|Best Practices of Pixel[…]

Product Update| Instagram Ads Update

Instagram Ads Support More Campaign Objectives Now! Instagram Ads, rolled out globally in this September, had already been delivered by lots of brands. There are 5 objectives (have become 7 recently) allowed to be used now: Clicks to Website, Video Views, Mobile App Installs, Website Conversion, and Post Engagement. Furthermore, buying Reach and Frequency (R&F) Read more about Product Update| Instagram Ads Update[…]

Advertising Strategies|Best Practices of Carousel Format

Creatives Impact on Ads’ Performance! According to the research of Facebook, carousel ads have 20-30% lower CPC than non-carousel ads. In the article we posted before, we explained our finding of the difference between carousel ads and non-carousel ads. In that case, we found that carousel ads got 77% higher CTR and 55% lower CPC Read more about Advertising Strategies|Best Practices of Carousel Format[…]

Data Analysis|Why My Ads Are Under-delivery? – Diagnose by Creative and Audience

Diagnose it by Creatives and Audiences! When we diagnose the reasons of low impressions of ads, we usually check the setting of ads by these four dimensions: Bidding, Budget, Creatives, and Audiences. Today, we are going to focus on Creatives and Audiences. Creatives Are Related to Your Relevance Score The quality of creatives influences on Read more about Data Analysis|Why My Ads Are Under-delivery? – Diagnose by Creative and Audience[…]

Product Update|Slideshow Video Ads

New Format of Videos Brings You Customers in New Market! Facebook Ads rolled out a new format of video ads——Slideshow Ads——recently. Slideshow Video Ads was formed by several images, and it will be played automatically just like digital photo frame works. This type of ads benefits businesses who do not have enough budget to create Read more about Product Update|Slideshow Video Ads[…]

Product Update|Introduction of Facebook Pixel  

One Plus One Equals More Than Two! What is Facebook Pixel? Before the Facebook Pixel was rolled out, Facebook Ads provides two kinds of pixel for businesses. They are Website Conversion Pixel and Custom Audience Pixel. The Website Conversion Pixel tracks the actions of users when they left Facebook and browse certain websites, and business Read more about Product Update|Introduction of Facebook Pixel  […]

Product Update|Facebook Reach and Frequency Ads Enhancement

Deliver Ads to Audiences More Precisely! Through Reach and Frequency Ads, marketers can set a number they want the ads reach and define how many times ads will be shown on one users’ screen. Reach and Frequency Ads was usually used to strengthen brand awareness and boost sales of products. With the control of frequency, Read more about Product Update|Facebook Reach and Frequency Ads Enhancement[…]