| Objective | Billing Event Type | Optimization Goal (Default) |
|---|---|---|
| Canvas App Installs | CPM | Installs, Impressions, Post Engagement |
| CPA | Installs, Post Engagement | |
| Canvas App Engagement | CPM | APP Engagement, Installs, Impressions, Post Engagement, Reach |
| CPA | Installs, Post Engagement | |
| Event Responses | CPM | Event Response, Impressions, Post Engagement, Reach |
| Local Awareness | CPM | Reach |
| Mobile App Installs | CPM | Installs, Link Clicks, Impressions, Reach |
| CPA | Installs | |
| CPC | Link Clicks | |
| Mobile App Engagement | CPM | Link Clicks, Impressions, Reach, Website Conversions |
| CPC | Link Clicks | |
| Offer Claims | CPM | Offer Claims, Impressions, Post Engagement |
| CPA | Offer Claims, Post Engagement | |
| Page Likes | CPM | Page Likes, Impressions, Post Engagement, Reach |
| CPA | Page Likes, Post Engagement | |
| Post Engagement | CPM | Post Engagement, Impressions, Link Clicks, Reach, Video Views |
| CPA | Post Engagement, Video Views( more than 10 seconds) | |
| CPC | Link Clicks | |
| Product Catalog Sales | CPM | Link Clicks, Impressions, Website Conversions, Reach |
| CPA | Post Engagement | |
| CPC | Link Clicks | |
| Website Clicks | CPM | Link Clicks, Impressions, Post Engagement, Reach |
| CPA | Post Engagement | |
| CPC | Link Clicks | |
| Website Conversions | CPM | Offsite Conversions, Impressions, Post Engagement, Link Clicks, Reach |
| CPA | Post Engagement | |
| CPC | Link Clicks | |
| Video Views | CPM | Video Views, Post Engagement, Reach |
| CPA | Post Engagement, Video Views( more than 10 seconds) | |
| Lead Generation | CPM | Leads |
| CPC | Link Clicks | |
| Brand Awareness | CPM | Brand Awareness, Reach |
adHub 編輯團隊
結合數位廣告優化經驗、最新廣告科技與行銷專業，
創造高效率的跨媒體數位廣告上稿、管理、分析工具。
創造高效率的跨媒體數位廣告上稿、管理、分析工具。
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