Product Update|Table of Facebook Campaign Objective, Billing Event Type, and Optimization Goal 

Objective Billing Event Type Optimization Goal (Default)
Canvas App Installs CPM Installs, Impressions, Post Engagement
CPA Installs, Post Engagement
Canvas App Engagement CPM APP Engagement, Installs, Impressions, Post Engagement, Reach
CPA Installs, Post Engagement
Event Responses CPM Event Response, Impressions, Post Engagement, Reach
Local Awareness CPM Reach
Mobile App Installs CPM Installs, Link Clicks, Impressions, Reach
CPA Installs
CPC Link Clicks
Mobile App Engagement CPM Link Clicks, Impressions, Reach, Website Conversions
CPC Link Clicks
Offer Claims CPM Offer Claims, Impressions, Post Engagement
CPA Offer Claims, Post Engagement
Page Likes CPM Page Likes, Impressions, Post Engagement, Reach
CPA Page Likes, Post Engagement
Post Engagement CPM Post Engagement, Impressions, Link Clicks, Reach, Video Views
CPA Post Engagement, Video Views( more than 10 seconds)
CPC Link Clicks
Product Catalog Sales CPM Link Clicks, Impressions, Website Conversions, Reach
CPA Post Engagement
CPC Link Clicks
Website Clicks CPM Link Clicks, Impressions, Post Engagement, Reach
CPA Post Engagement
CPC Link Clicks
Website Conversions CPM Offsite Conversions, Impressions, Post Engagement, Link Clicks, Reach
CPA Post Engagement
CPC Link Clicks
Video Views CPM Video Views,  Post Engagement, Reach
CPA Post Engagement, Video Views( more than 10 seconds)
Lead Generation CPM Leads
CPC Link Clicks
Brand Awareness CPM Brand Awareness, Reach
adHub 編輯團隊

adHub 編輯團隊

結合數位廣告優化經驗、最新廣告科技與行銷專業,
創造高效率的跨媒體數位廣告上稿、管理、分析工具。
adHub 編輯團隊

Latest posts by adHub 編輯團隊 (see all)