The summary of Facebook Ads Product Update in March.
In order to improve ROI, Facebook Ads keeps updating its products this month. We have collected the update news and written blog article for you to get more completed information of digital marketing tendency, the summary and links are put immediately below.
1.Updated Video Views Audience Classification
In the past, when we chose to optimize Video Views as ads Objective, Facebook Ads would only record all the viewers as one pack of audience that advertisers could retargeting. Recently, Facebook has introduced their updated record function that enables advertisers to apply different retargeting strategies on audiences with different video-viewing completing level. Check more details here.
2.Enhanced Website Custom Audience Function
Facebook Advertisers are familiar with Website Custom Audience. In this quarter, Facebook releases new function of Website Custom Audience. By distinguishing website-visiting audience behaviors and defining interacting levels between audience and website, advertisers and marketers can use audience data with higher flexibility to achieve marketing goals. adHub would like to introduce you how to use new function interface and how to apply this new function to enhance your ads. Details here.
3.Renewed Lead Ads
Lead Ads released in 4th quarter last year are now gradually supporting two new ads presenting ways: Video and Carousel format which enable advertisers and marketers to show more creativities. Lead Ads also adds duplicate and edit function to let us make adjustment based on the existing form when we want to quickly build a similar one. Get more details on Facebook for Business or Facebook for Developers.
4.Brand Story Video Tool Released
Facebook helps Pages fast creating video to pass on their brand stories and business philosophy to users. See more on Facebook.
5. 5 more Reactions Launched
Besides launch Like button, users now can express 5 more Reactions on Facebook, including Love, Haha, Wow, Sad and Angry. Marketers can analyze responses of users to their ad creativities by Breakdown of Reactions shows in Pages insights.
The important update of this month was introduced above. After reading it, maybe you will be interested in these new products but you do not have any idea to start it. It is okay! We have a lots of sophisticated marketers to help clients optimize their digital ads and maximize benefits with adHub, a tool to make advertising more efficient. Get in touch with us if you want to grow your business!
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