Data Analysis|Why My Ads Are Under-delivery? – Diagnose by Bid Price and Budget

Bid Price and Budget When diagnosing the under-delivery problem, we always check the settings of ads through four aspects: Bidding, Budget, Creatives, and Audience. After defining the problem, we adjust the settings and improve the impressions of ads. Prior to this article, we have introduced you how to diagnose the under-delivery problem through Creatives and Read more about Data Analysis|Why My Ads Are Under-delivery? – Diagnose by Bid Price and Budget[…]

Advertising Strategies|Best Practices of Carousel Format

Creatives Impact on Ads’ Performance! According to the research of Facebook, carousel ads have 20-30% lower CPC than non-carousel ads. In the article we posted before, we explained our finding of the difference between carousel ads and non-carousel ads. In that case, we found that carousel ads got 77% higher CTR and 55% lower CPC Read more about Advertising Strategies|Best Practices of Carousel Format[…]