Advertising Strategies|Best Practices of Pixel

Find the balance between Quality and Quantity! Facebook Ads provides two kinds of pixels for businesses to tracking behaviors of users and optimize conversions to improve the performance of ads separately before. The good news is that Facebook now rolled out a unified pixel called Facebook Pixel which let business tracking conversions, optimizing conversions, and Read more about Advertising Strategies|Best Practices of Pixel[…]

Advertising Strategies|Best Practices of Instagram Ads and Management

Introduction of Best Practices of Instagram Ads Instagram Ads, rolled out globally in this September, had already been delivered by lots of brands. There are 5 objectives allowed to be used now: Clicks to Website, Video Views, Mobile App Installs, Website Conversion, and Post Engagement. Furthermore, buying Reach and Frequency (R&F) for Instagram Ads is Read more about Advertising Strategies|Best Practices of Instagram Ads and Management[…]